A printed material sitting on your desk or a client’s desk is the final stop on a journey of discovery. Along the way, you’ll discover who you are, what your company actually does, where you come from, and where you want to go.
Regardless of size or goals, before producing your printed materials, we must thoroughly analyze what you have and tailor them to your specific needs.
To determine the information you want to include in your printed materials, we’ll first gather preliminary information, gain an understanding of your industry, examine your competitors’ performance, and understand mutual expectations.
Having informed insights will help us understand the type of printed material you need and develop the right product for your solution. Whether you need a few pages of brochures or a more comprehensive catalogue, knowing the answers to these questions will guide us in developing the next step.
Flyers are products typically printed in large quantities on A5 paper to announce specific events, campaigns, or short-term promotions. They are a practical solution for reaching a wide audience quickly.
Brochures, consisting of several pages, are ideal for promoting single or related products together.
Catalogs are documents used to promote products across multiple categories and provide a comprehensive display of the entire product range.
Beyond simply being in the digital world, what differentiates companies from their competitors is their ability to stand out from the digital noise and establish a meaningful presence in the digital world. Existing in the digital world requires good planning, exploration, and strategic decisions, and therefore, the development of the right content in the right formats.
Digitalization isn’t just about purchasing expensive technological products and subscribing to services. It’s about integrating these purchases into business processes, leveraging them in customer relations, and even developing innovation strategies. Therefore, consulting with company marketing, finance, supply chain, human resources, and administrative staff to develop digital content accordingly will make a difference. These meetings ensure that the digital materials produced support the workflow of everyone working within the company and are functional.
Digital materials can be produced in many different formats; written documents, photos, graphics, videos, interactive training videos, and archives, media centers, and databases where all of these are available in one place are prime examples. Screens are all around us, and digital materials are now the cornerstone of the company.