Getting help from artificial intelligence in brand / band name and image creation
My relationship with Travego Firada began with a website, travego.org, which I founded during my third year of university to connect bus travel enthusiasts. This,…
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How has the changing perception of consumers towards brands affected the shape and visibility of logos on our clothing?
Clothes have become a great tool for brands to showcase themselves. Although their shape, size and even existence have transformed with consumer expectations and the…
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Why are social media tools and correct content planning unique strategic partners that increase brand value?
Today, social media is a medium that occupies a greater place in every aspect of brand communication than many other marketing areas that we can…
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Why are trade fairs your brand’s gateway to the world and should reflect your corporate identity, vision and mission?
Although it may seem like an old habit, trade shows are still a popular marketing activity and an effective marketing tool for certain industries. Thanks…
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Creating more space for the brand in people’s minds with simpler and basic messages
In today’s highly competitive marketplace, simply producing quality products and bringing them to market is no longer enough. Marketing professionals are constantly seeking innovative ways…
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From shapes to script: How a typography-blend logo speaks for your brand?
In the realm of traditional branding, logos have long relied on shapes and pictograms to evoke specific associations with consumers. However, as consumer perspectives and…
