Unfortunately, the Travego with its renewed form never made a music tour to universities, but when I decided to create a completely new image, I did not want to use the previous generation either. This would also cause a time gap between what I wanted to do and what I wanted to present.
Travego, like many other Mercedes models, has been a bus that has changed its face in 20 years, and if I was going to make it available for university students again one day, I wanted it to be with a renewed model.
The most difficult part of the job was to examine some of the design elements that determine the character of this new Travego form, which I define as a completely new energy, and to decide how to combine it with the 20th anniversary indicator. The indicator is actually like a separator here, but on the other hand, it is also an element that shows the 20th anniversary of the tour.
I was especially undecided between using the front of the bus and the glass belt on the side, and the side belt was the more dominant element on my side in this regard. Because – in my opinion, unfortunately – the Travego’s current form shares a similar face with its little brother Tourismo and cousin Actros, so it wouldn’t look very original, just for the sake of it, so I created a 20th anniversary indicator by cutting off the bus’s ribbon above the windows and combining it with the number 20.
More Mediterranean music from the North
Until the year the Travego Firarda project ended, the predominant colors used were shades of black and gray, which are also Mercedes’ corporate colors, and sometimes electric blue and sometimes orange. Frankly, my biggest motivation before starting to develop this project was to step out of my comfort zone and use different colors, both for myself and in these communication materials.
I actually chose the colors you see in this work for the second time. The first ones I chose were duller and pastel tones, and dark colors just like in the first project. Yes, the band’s name says “Frost”, but on the other hand, they are performing the tour in a country in the Mediterranean, so I really liked including colors like orange, red, yellow, purple and green here, making it a bit more Mediterranean.
We caught it from the very beginning, but I am saddened that today’s university students have lost touch with the concept of the spring festival. It may seem unfair to some to remove a project that was initially conceived and implemented for university students from universities and make it more “urban”, but it is true.
Can such events be held for universities under today’s conditions? Maybe, but I don’t want some beautiful things to remain in the depths of history. I hope that we will have the opportunity to see events like Travego Firarda on university campuses again and that young people will have the opportunity to watch the bands and artists they love listening to on these stages.
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