As brands, we want to enter customers' lives and hold a place there. For this reason, we frequently use promotions and promotional materials within our marketing activities.
The products we will position as promotional materials are objects or even services that we want customers in our target audience to use in their daily lives. This could be your brand identity that you have professionally placed in a notebook that you have carefully prepared and printed using high quality materials, a miniature copy of the products you sell, or an object that your customers need in daily life. The ultimate goal when giving promotions is actually to create an impression about the brand and gain a place in the minds of the audience.
What role do promotional materials play in promoting your brand?
It is important to think of promotional materials as a contact point for your target audience, which you divide into various segments. While a thoughtfully prepared flyer or brochure provides a memorable and intriguing impression of the essence of your products or services, your promotional materials serve as concrete intermediaries in telling important issues such as the story you want to tell about your brand, the value you want to offer, and the vision with which your brand acts. sees. While designing your corporate identity, determining the areas you want to be present in, and even planning your budget, do not forget to make room for promotional materials that are compatible with your brand and are as high quality as possible.
Whether it is a notepad or a model of a passenger plane to be placed on a desk; You should always remember that any promotional material is an ambassador of your brand. The visuals on the materials, the messages they present and the sincerity in the communication language increase the memorability and recognizability of your brand. Considering that the people you define as customers are flooded with content in various formats anytime, anywhere, making your brand more recognizable is an opportunity that makes you stand out in the crowd.
Increasing customer loyalty through experience
Promotional materials are of great importance among the activities we carry out to establish a bond with our target audience and contribute to the strengthening of this bond. Products such as cloth bags made of environmentally friendly fabrics, notebooks prepared for special purposes or water bottles suitable for multiple uses become more than just a carrier bag for people, a place to take notes or a simple tool to meet their basic water needs. Your brand and the accompanying message you place on these materials are like a banner ready to promote you anywhere in the city.
How and how much promotional material?
The only way to measure the impact of your promotional materials bearing your brand's logo and your message is not related to how many units you deliver to the end consumer. Instead of focusing on the same type of repetitive materials, it is better to focus your budget on diversifying your products and creating a promotion pool that you have created by taking into account the needs of your target audience that you have divided into categories.
The most important criterion here is to think about what your target audience might care about. The expected common point of the products in the promotion pool you will create is that they are produced with the best quality materials possible, compatible with your brand and the message you want to give. Rather than investing in products that lose their functionality easily and end up in the trash after a few uses, it is a more logical and budget-friendly move to not invest at all.
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You can connect with your target audience using promotional materials and turn them into effective billboards that introduce your brand to the people around them - roughly speaking, with the promotional materials you place on your customers. Remember, by using promotional materials, you not only provide information about your brand, but also communicate directly with your circle by using materials compatible with your brand. In brand communication, every piece is important and your promotional materials are an important part of your brand.
It is inevitable for a brand that acts carefully and attentively to communicate with its customers to invest in consistent promotional materials. In this way, the brand will not only rise among its competitors but also gain a place in the minds of its target audience.
